Armani Exchange makes statements. The brand is the voice of urban youth. A|X is a movement, a revolution, a fashion conscience and an incubator of Giorgio Armani's new ideas. It's treated as the street barometer for his direction in fashion. A|X is a translation of Giorgio Armani's primitive conception of design to a tangible, innovative mix of edgy separates for men and women. A|X doesn't just capture a new generation, it's delivered one.

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