Fossil was founded in 1984 at a time when watches were created for function rather than fashion. The company sought to fill this void in the market and began designing watches to act as a fashion accessory. The concept paid off and today Fossil produces over three hundred different styles of watches in a line which continually changes. Fossil's renowned designers constantly study emerging fashion trends to bring consumers the most unique and innovative products. Fossil.com currently houses over 3500 unique items ranging from watches, ladies' handbags, executive gifts and a wide array of fresh apparel styles.

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